The objective was to create a compelling YouTube advertisement for ‘Advertising PX,’ a platform empowering brands and retailers to manage their advertising across marketplaces.
My conceptual approach used the ‘fishing man’ metaphor to represent strategic audience engagement. I directed both visual and textual creative development based on this concept.
I oversaw video execution and editing, utilizing AI-generated voice-over and carefully sourced iStock Video footage.
For ‘Advertising PX,’ I established this ‘fishing man’ concept as the foundation, providing clear creative direction aligned with the target audience.
